What is CRM? Put simply, CRM provides businesses with tools and technologies to focus on their most important asset - the customer. It provides an intuitive framework for managing customers, including contact management, marketing, lead qualification, sales tracking, customer service, support and product management. This information can be quickly analysed using standard reporting tools to improve efficiency, measure success and provide a clear understanding of customer activity. In summary CRM provides:

• Contact Management - Hold contact and profile information about all companies and individuals that your business deals with, including prospects, customers, suppliers, partners and employees.
• Marketing - Create a single view of your prospects and customers. Build intelligent marketing lists using segmentation tools and execute multi channel campaigns to these targets.
• Sales Force Automation - Provide tools for your sales team to track leads and opportunities through consistent and automated processes. Create sales forecasts and quotations.
• Customer Service - Record and resolve customer issues against desired service levels. Schedule and dispatch service resources. Draw on shared information from a central knowledge base.

Onyx and Microsoft Dynamics CRM: SAM7 are recognised partners for two leading suppliers of CRM, Onyx and Microsoft. This enables us to offer you the best solution for your specific requirements. We are able to offer a depth of experience and expertise across both packages. Whether you are looking for a new CRM system, want enhancements to an existing CRM system or want some CRM support – SAM7 can help.