Building On Success: After founding SAM7 in 2001 to specialise in Onyx CRM, it quickly became apparent that Microsoft Dynamics CRM was becoming an emerging power within the CRM area. Given our background in Onyx – a CRM predominantly built on Microsoft technologies – Microsoft Dynamics CRM was a perfect fit for the organisation. Even better – Microsoft’s flexible architecture provided the ideal environment for our XRM systems.

Our team started worked with Microsoft Dynamics CRM from Version 3 right through to the latest release.

So What Makes Us Different?: We understand CRM. Our roots are firmly in the CRM arena and so we have a wealth of experience to draw upon. Expertise that is always delivered in a very personal and agile manner – meaning we get close to our Customers to really understand their business, their processes and their people.

We like to think that we make a real difference to projects that we get involved in. We are as passionate as our Customers in wanting them to succeed. It’s always fantastic to hear Customers raving about the difference a system has made – recently a senior director at a large Customer told us that the new system we’d implemented had directly resulted in their follow up email traffic dropping from 3,000 to 300 per week and the number of missed calls dropping from 270 to 2 per day. They win – we win!

These successes come from grasping the key reasons for projects, focusing on these objectives, reacting to change and working as one team.