By leveraging the sophisticated workflow and relationship-modelling capabilities provided by CRM, SAM7 can rapidly develop and deploy an "xRM" (Extendable Relationship Management) application - where the "x" can represent practically any business contact or entity.
Re-using CRM technology in this way provides an efficient and agile means of rapidly delivering systems that don't necessarily need the traditional customer-facing functions of sales, marketing and service delivery.
SAM7 have adopted this approach to implement enterprise applications that manage relationships in a variety of business domains, from Franchise Relationship Management (FRM) and Supplier Relationship Management (SRM) to Property Relationship Management (PRM) and Asset Relationship Management (ARM).
As with CRM, these systems provide a centralised view of all business interactions, introduce standard working practises, transform information into clear actionable knowledge and enhance team collaboration.
