XRM – More Than Just CRM: We’ve always felt that the architecture of CRM software provided an excellent platform for more than just sales, service and marketing activities. A lot of business applications have functional requirements that CRM systems provide with ease – such as workflows, relationship management, activity tracking, resource planning, service level agreement compliance, third party portals and email integration. Although the majority of our systems have centred on relationship management – they’re frequently not traditional “CRM”.

The IT industry has recently adopted the term XRM – eXtensible Relationship Management – which describes exactly what we’ve always been doing! XRM is all about leveraging this flexible CRM toolkit to build eXtensible solutions – where the ‘X’ stands for practically any business process or contact. For years now we have been creating XRM systems – innovative solutions built using CRM that handle a wide range of scenarios from ferry sailings to car dealerships and oil companies to pubs.

Our People + Your People = Success: Key to implementing a successful XRM system is understanding a Customer’s business – their aspirations, their processes and their people. How do we achieve this?

It’s all about building strong partnerships with our Customers. For a start we have some extremely talented consultants – they have the ability to quickly grasp new business concepts and map these onto an XRM platform. More importantly they are eager to work closely with our Customers to leverage and extract all that business knowledge which is vital to any XRM project. What’s more, our agile approach ensures that our Customers remain fully engaged within all projects.